TechLab by PepsiCo, a laboratory aimed at exploring, testing, and introducing new technologies into the business of PepsiCo and GenerationS, a platform for developing corporate acceleration from RVC, announced a search for start-ups representing solutions based on big data technologies in FMCG.
The projects demonstrated at the in-person selection presented their technological solutions to the experts PepsiCo and GenerationS. Personal offers, data enrichment, behavioural targeting, segmentation, as well as other services and products in the field of Big Data or FMCG.
Applications for participation in the program were submitted by more than 90 start-ups from Russia, Poland, Kazakhstan, Belarus, and other countries. Of these, 19 start-ups were able to present their solutions to PepsiCo experts at a full-time demo day.
Based on the results of the in-person selection, PepsiCo experts selected eight projects for cooperation:
GenerationS — a Corporate Innovation Development Platform; The largest corporate accelerator in Russia and the CIS. Organized by RVC in 2013. GenerationS implements comprehensive corporate development programs: intercorporate — on the development of internal entrepreneurship; acceleration — for scouting and acceleration of external projects; international — to train employees in the methods of building and conducting innovations based on corporations — global leaders. Today, the accelerator infrastructure includes more than 15 thousand start-ups from 30 countries, 400 corporate, and ecosystem partners. In 2018, GenerationS became the first Russian accelerator accredited by the Global Accelerator Network (GAN), organized by TechStars, and the best corporate accelerator in Europe, according to Corporate Start-up Summit.