GENERATIONS, a platform for the development of corporate innovations from RVC, and Lenta, the largest hypermarket chain in Russia, summed up the results of the selection of international start-UPS in the field of retail. The best teams will implement paid pilot projects on the company's infrastructure, will receive consultations on localization of products in the Russian market and will be able to continue long-term cooperation with Lenta.
At the pitch session, 15 international teams presented to the management of Lenta their innovative solutions in the field of automation and improvement of operational efficiency, marketing, logistics and supply chain, as well as new services for customers.
According to the results of seven prospective projects have been selected by the expert jury for detailed assessment. The Lenta team will discuss potential cooperation with them. If there are business cases, startups will have the opportunity to conduct paid pilots and further long-term cooperation with the company.
Among the selected projects — a solution for navigation in stores, an application for customers with personal prices and the ability to pay from the phone, innovative material for the cooling system in online delivery, technology to prolong the freshness of products, innovative packaging for its own production, a robot for positioning goods of its own brand, and others.
In total, more than 270 applications were collected as part of the first international selection of projects for “Lenta”, including 65% of teams from Europe, 18% — Israel, 10% — Asia and 7% — the USA.
GENERATIONS — platform for the development of corporate innovations; the largest corporate accelerator in Russia and the CIS. Organized by RVC in 2013. GENERATIONS implements comprehensive programs for the development of corporations: internal-for the development of internal entrepreneurship; acceleration — for scouting and acceleration of external projects; international-for training employees in the methods of building and conducting innovations on the basis of corporations-international leaders.
Today, the infrastructure of the accelerator includes about 16 thousand startups from more than 30 countries, about 400 corporate and ecosystem partners. In 2017, GENERATIONS was awarded the title of Russia's largest accelerator by RBC magazine. In 2018, he became the best corporate accelerator in Europe according to the Corporate Startup Summit. GENERATIONS is also among the Top 5 best public accelerators in the world according to UBI Global. In 2020, GENERATIONS became a member of the INSME Association, an international network for small and medium-sized businesses under the auspices of the OECD. In September 2020, GENERATIONS was the winner in the category “Ecosystem best practice” of the competition organized by ITU-the International telecommunication Union, a specialized Agency of the United Nations. In December 2020, GENERATIONS became the winner of the Russian digital Leaders 2020 award in the nomination “Project of the year in the public sector” in the category “Acceleration programs”.
Lenta is the first largest hypermarket chain and the fourth largest retail chain in the country. The company was founded in 1993 in St. Petersburg. Lenta operates 254 hypermarkets in 89 Russian cities and 142 supermarkets in Moscow, St. Petersburg, Siberia, the Ural and Central regions with a total retail area of about 1.5 million sq. m. The average retail area of one hypermarket “Lenta” is about 5,500 sq. m., the average area of a supermarket is 800 sq. m. The company operates twelve distribution centers.
The company develops several formats of hypermarkets with low prices, which differ in marketing and pricing policy, as well as a range of products of local manufacturers. As of 31 December 2019, The company had approximately 48,391 employees.
The company's management combines significant international experience with deep knowledge of the Russian market and extensive experience in Russia. The largest shareholders of “Lenta” are “Severgroup”, which adhere to high standards of corporate governance. Lenta is listed on the London stock exchange and the Moscow stock Exchange under the trading code “LNTA”.