Today, there are not very many women in the technology business in Russia. According to my observations, about 20-30%. At the same time, I see a positive trend: every year, the number of us is getting a little bigger. From my own experience, I can say that women are very rarely faced with some kind of explicit gender discrimination in technology.
The technology business is a professional community where competence is paramount, not gender.
I am in neurophysiology, and in this industry, in general, there are many great female researchers — for example, Natalia Bekhtereva and Tatyana Stroganova. Hence, there is no chance for speculating on the fact that this area has developed solely due to the contribution of male scientists.
When we started our project, no one made gender indulgences for anyone. The main task was to find financing. We needed to raise about $1 million to launch the laboratory. It was not easy. We attracted private investors to the project. I, for example, pledged my country house then. But we coped with it. Moreover, in 2014, the Neurotrend laboratory was nevertheless created.
It so happened that in the same year, on behalf of the president, the National Technology Initiative began to operate in the country. Besides, our laboratory was one of the first projects that fell into the focus of NTI. We realized that our developments could really be in demand.
Our company is engaged in neuromarketing. We are trying to understand how exactly a person perceives this or that advertisement.
People themselves, of course, can share their impressions after watching the video, but oral evidence is usually not accurate. A person simply cannot describe some of his sensations while he cannot notice others.
Our methodology makes it possible to determine what part of the video a respondent watched, what is called without taking his eyes off, or what frame caused him the most vivid emotions. The eye tracker, EEG, and polygraph, which real-time tracks the respiratory rhythm, heartbeat, and electrical resistance of the skin, help determine all these.
By the way, the neurophysiology of men and women unites rather than vice versa. The reaction of different sexes to a particular video, of course, is different. Still, these differences cannot be called so fundamental.
Since 2016, we have been developing another project — NeuroChat. This is a system of neuro communication and neuro training, which allows people with speech and movement disorders to translate mental efforts into specific commands for the computer keyboard. Our team includes not only neurophysiologists and people with a technical education but also psychologists, marketers, and other experts.