Press about RVC

Multikubik Introduces a VR-projector with Games for the Russian Market

18.02.2020
Source: RusBase

The manufacturer of mini-projectors Multikubik introduced a cube-shaped VR projector for the Russian market. Sales of devices are about to start on February 18, as the company representative said to Rusbase.

The VR projector processes the 360 video format and interactive VR games. The device has integrated motion sensors, a gyroscope and accelerometer. The projector memory is 32 GB; its weight is 300 grams, and the operating time is up to 5 hours.

The cube may be used to watch movies and cartoons, listen to fairy tales and play filmstrips from the Multikubik library as well as download content to the projector's memory in order to watch it offline.

VR cube in a case. Photo: Rusbase

For a VR projector, the content library has interactive games that do not need a VR helmet. For instance, in Ghost Hunt children project a game around them and use the buttons on the projector to scare the ghosts away.

Ghost Hunt is Multikubik’s development, but the library also has games and other VR content from partners: for example, the Catch Om Nom game by ZeptoLab and the 360 video series about Kamchatka, the Caucasus and other places in Russia from Planetpics and the Ministry of Natural Resources. Besides, the company opened its platform to third-party developers of VR content.

The library content is available under subscription of 990 roubles per month. In the future, Multikubik desires to introduce a subscription not only to the content but also to the projector itself. It will cost about three thousand roubles, the company noted.

Multikubik has been working on a new device over the past three years. The investment in a VR projector is $5 million, the company said.

In November 2019, Multikubik entered the US market with its VR projectors. According to the company, it has managed to sale one thousand devices within a month (the second half of November and the first half of December). In Russia, Multikubik expects to sell twice as much over the same period.

In mid-2020, Multikubik is going to launch another device — a projector with a voice assistant and support for LTE mobile communications, said the company founder Mikhail Bukhovtsev. He has not provided any further details regarding the type of assistant to be integrated in the cube.

Multikubik was founded in 2014. It operates globally under the Cinemood brand. According to its own data, the company has more than 50 thousand active users in 147 countries. In 2020, Multikubik expects to double its audience, and by 2027 — to attract one million users.

Over the past three years, the company has attracted more than $10 million in investments from a group of institutional investors: IIDF (the Internet Initiatives Development Fund), the Russian-Belarusian Fund for Venture Investments, and the Far Eastern High Technology Fund.

By: Natalya Barkhatova.



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