The objective of the program is to ensure engagement of the active part of society in innovation activity and to develop positive public image in relation to new markets and technologies.
The program should provide system communication support for the process of creation and development of new technologies and industries.
Focus in the Program in 2016 will be placed on motivation of the potential players of the new markets, development of human and social capital, improvement of information communication of various groups and associations - innovation ecosystem participants.
Objective of the initiative is to set up an agenda for popularization, promotion of the educational and career path to address human resources demand on new technology markets.
Objective of the initiative is to develop content generation sources and centers, communication channels with specific audience and promising popularization formats.
Initiative objective is to establish a "communication office" for work with the specialized associations.
Initiative objective is to accelerate associations of new market participants.